www.BrianKilgore.com  opening page  
     
Original BrianKilgore.com opening page  What is BAK's Report? Canadian public relations counsel Brian Kilgore writes BAK's Report for to inform and entertain PR people and executive management, and to help them be better at managing and implementing  public relations and corporate communications strategies and tactics.

COMMUNICATIONS-BASED
MANAGEMENT COUNSEL

Broad information on my services, plus hints and advice on public relations. Next up -- speech writing tips and information

PHOTOGRAPHY

A selection of portraits of beautiful women is here

Portraits taken for Lancome Ladies and at the Sears Gala
Lancome Page One
Lancome Page Two
Lancome Page Three
Lancome Page Four
Lancome Page Five 
Lancome Page Six

SEARS GALA Photograph

Most of the stories from this page have  been retired.
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Wednesday, December 8, 2004 

Toronto's CN Tower

I took three boys to the CN Tower last Sunday. There's a story in the travel section here. They had a great time, including here on top of the glass floor.

Wednesday, December 1, 2004 
Make the logo big enough

For reasons that escape me, mediocre designer like to run logo so small they are unreadable, and silly clients accept this.

PEPSI HAS BRAINS, though. Here's a wall painting along the side of Gretsky's restaurant in Toronto. It looks good, and it is visible across this parking lot from King Street West, in a block full of restaurants, right across the street from the Holiday Inn on King.

Just after I took this photograph, a hockey fan came along, set his camera up on a post, set the self-timer and ran across the street to have his picture taken. It's a good tourist attraction, a good promotion for Pepsi, and the loigo placement is excellent.

Saturday, November 27, 2004 

Your advertising can make 
you look stupid

There's a big shakeup at the City of Toronto municipal government, and with luck, people who create and those who approve bad ads will get the axe. 

HotWaterW0989.jpg (118647 bytes)This ad is on a transit shelter on King Street West in downtown Toronto, and has an admirable purpose. Get citizens to turn down their water heaters. Save energy and keep people from getting scalded.

And it has info -- except you can't read it because the type is too small and placed when you need to get down on your hands and knees on the sidewalk, with your bum in the air. PR LESSON? Get your ad agency to mock up your ad in the context of where it will be seen. And lean a proof of your ad against the wall, and then back away until it is not readable. Now ask yourself whether your desired audience will be close enough in the real world.

 

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