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|Original BrianKilgore.com opening page||What is BAK's Report? Canadian public relations counsel Brian Kilgore writes BAK's Report for to inform and entertain PR people and executive management, and to help them be better at managing and implementing public relations and corporate communications strategies and tactics.|
Broad information on my services, plus hints and advice on public relations. Next up -- speech writing tips and information
SEARS GALA Photograph
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Wednesday, December 8, 2004
Toronto's CN Tower
I took three boys to the CN Tower last Sunday. There's a story in the travel section here. They had a great time, including here on top of the glass floor.
Wednesday, December 1, 2004
For reasons that escape me, mediocre designer like to run logo so small they are unreadable, and silly clients accept this.
PEPSI HAS BRAINS, though. Here's a wall painting along the side of Gretsky's restaurant in Toronto. It looks good, and it is visible across this parking lot from King Street West, in a block full of restaurants, right across the street from the Holiday Inn on King.
Just after I took this photograph, a hockey fan came along, set his camera up on a post, set the self-timer and ran across the street to have his picture taken. It's a good tourist attraction, a good promotion for Pepsi, and the loigo placement is excellent.
Saturday, November 27, 2004
Your advertising can make
And it has info -- except you can't read it because the type is too small and placed when you need to get down on your hands and knees on the sidewalk, with your bum in the air. PR LESSON? Get your ad agency to mock up your ad in the context of where it will be seen. And lean a proof of your ad against the wall, and then back away until it is not readable. Now ask yourself whether your desired audience will be close enough in the real world.