Thinker, feeler, censor, intuitor, analyzer is a communications theory originally
taught to me as part of the Burson - Marsteller International Management
Education and Development Program.
At the heart of the theory is the idea that different people absorb
information in different ways, and therefore presentations should be
designed to match the learning style of the most important people in your
audience. If the CEO is the person who will (or will not) take the action
you wish, and he is a censor, (Censors want the minimum in facts -
"cut to the chase" or "get to the bottom line!") do
not drive him from the meeting room because you are providing the excruciating
detail demanded by (lower ranking) analyzers.
Incidentally, I'm an intuitor under normal circumstances, and a censor
under pressure.
From the Wednesday, July 26 BAK's Report:
New
July 26
DaimlerChrysler CFO needs BAK's training.
We tout a communication theory we call Thinker, Feeler, Censor, Intuitor,
Analyzer (It's outlined here) which says
you should hone your presentation to meet the information absorption style
of the most important members of your audience. Here are some Wall Street
Journal words, from Wednesday, July 26, 2000.
... in a management board discussion on how to account
for cash flow .. CFO Manfred Gentz launched into a 15-minute disquisition
on proper accounting procedures. Mr. (Robert) Eaton, then co-chairman ...
piped up; "Manfred, I just want to know what time it is. I don't want
to know how to build the watch."
It looks as if Mr. Eaton is a censor, and Mr.
Gentz is a thinker or an analyzer.